Recently, Facebook sponsored a study run by NeuroFocus — found via Search Engine Land– intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let’s just dive right [...]
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management, lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer’s arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, [...]
Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google’s new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) [...]
As a follow up to last week’s post about things a marketer could buy with a Super Bowl ad budget, we wanted to share this real life story of a Super Bowl ad buyer’s remorse. This week, we discovered that a HubSpot customer ran commercials for his business during last weekend’s Super Bowl. Turns out [...]
Calls-to-action (CTAs) are one of the most important elements of lead generation, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows … the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose [...]
